Opened On Snapchat

Opened On Snapchat: A Guide to Understanding the Feature

Social media platforms such as Snapchat continue to guide the evolution of online communication with unique features and experiences for users to explore. One such feature on Snapchat is “Opened,” and it is often misunderstood by many users. In this article, we give you an in-depth guide to “Opened” on Snapchat, including what it is, the benefits of using it, and how you can incorporate it into your Snapchat strategy.

What is “Opened”?

“Opened” on Snapchat is a feature where users can see whether or not their friends have viewed their messages. When you send a snap to a friend or post a story, you can see if that person has opened and viewed your snap or not. A red arrow next to your snap or story indicates that a person has viewed it. If the arrow is grey, then it means that the person has not viewed your snap.

Many Snapchat users often wonder whether or not it’s possible to see exactly who opened their snap or story. Unfortunately, there is no feature on Snapchat that allows users to see who viewed their messages. However, you can keep track of the number of views with the use of analytics tools provided by Snapchat for businesses.

Benefits of Using “Opened”

The “Opened” feature on Snapchat can be incredibly useful for businesses and influencers looking to measure the success of their social media campaigns. By tracking the number of views, you can gain insight into what type of content your audience wants to see and what resonates with them most. This information allows you to tailor your content more effectively and make the most out of your Snapchat campaigns.

Another benefit of using the “Opened” feature is that it allows for timely follow-ups if you’re looking to encourage engagement from your audience. For example, if you send a message to a friend regarding an event, and you notice that they haven’t opened it, you can send a follow-up message to remind them about the event. This feature, when used correctly, can help you stay top-of-mind with your audience and create meaningful connections.

How to use “Opened” on Snapchat

Using “Opened” on Snapchat is relatively simple. You can check whether or not someone has viewed your snap or story by opening Snapchat and either tapping on the snap or swiping up on a story. You’ll then see a list of users who viewed your snap or story. A red arrow next to the user’s name means that they viewed your content, while a grey arrow indicates that they did not view it.

If you are using Snapchat for business and want to track your views and engagement rates, there are a few tools available to you. Through Snapchat’s “Insights” feature, you can gain valuable insights into your audience’s behavior, including their content consumption habits, interests, and engagement rates. You can also track your snaps’ performance by viewing the number of opens, views, and screenshots.


In short, “Opened” on Snapchat is an essential feature that allows users to track whether or not their snaps or stories have been viewed. While you can’t see who specifically viewed your content, by using analytics tools provided by Snapchat, you can gain insight into your audience’s behavior and tailor your content accordingly. Whether you are a business or just an everyday Snapchat user, incorporating the “Opened” feature can provide valuable insights and help you make the most out of your Snapchat campaigns. So go ahead, open up Snapchat, and start using “Opened” today.