Is Ulta Or Sephora Better

When it comes to buying beauty products, two heavyweights in the industry come to mind: Ulta and Sephora. While both stores carry a wide range of beauty products, there are differences that set them apart. So, is Ulta or Sephora better? Let’s explore.

Product Range:

Sephora offers primarily high-end luxury brands, including Chanel, Dior, and Tom Ford. While Ulta offers both high-end and drugstore brands, including L’Oreal, NYX, and Maybelline. Ulta has started to offer higher-end brands as well, such as Tarte, Estee Lauder, and MAC.


Both Ulta and Sephora can be pricey when it comes to high-end brands. However, Ulta tends to offer frequent sales and promotions, including their “21 Days of Beauty” event where select products are discounted up to 50%. Sephora also offers promotions, such as their annual “VIB Sale,” where members receive discounts on all purchases. In general, Ulta prices tend to be slightly lower than Sephora’s.

Store Experience:

Sephora stores tend to be smaller but more upscale, while Ulta stores tend to be larger and have a wider range of products. Ulta also offers salon services, such as haircuts and skincare services, in-store. Sephora offers some skincare services as well, like facials and makeovers, but they do not offer hair services.

Rewards Program:

Both stores offer rewards programs, but there are some differences. Ulta’s rewards program is called “Ultamate Rewards,” which earns points towards discounts on future purchases. Ulta’s membership also includes perks like free birthday gifts and extra points during special promotions. Sephora’s rewards program is called “Beauty Insider,” which has three membership tiers that earn points towards rewards, including free beauty products. Sephora also offers the “Rouge” membership tier, which has additional perks.

Customer Service:

Both stores tend to have good customer service, but Sephora is known for its exceptional customer service. Sephora employees are highly trained in makeup and skincare, and they offer free beauty consultations and makeovers. Ulta employees are knowledgeable as well, but their primary focus tends to be on the sales floor.

Online Experience:

Both Ulta and Sephora offer online shopping, but there are some differences. Ulta’s online shop tends to be more user-friendly, with an easy-to-use search function and frequent promotions. Sephora’s online shop is slightly less user-friendly but offers more detailed product information and reviews.

Final Verdict:

So, is Ulta or Sephora better? It depends on your personal preferences. If you prefer high-end luxury brands and exceptional customer service, Sephora is the way to go. If you prefer a wider range of products at slightly lower prices, Ulta may be a better choice. In reality, both stores offer excellent products and exceptional customer service, so it’s worth checking out both stores to see which one fits your needs better.

In conclusion, whether you choose Ulta or Sephora, both stores offer a wide range of beauty products and exceptional customer service. It ultimately depends on your personal preferences, such as product range, price, rewards program, store experience, and online experience. With that being said, take some time to visit both stores and find the brand and shopping experience that best fits your style.