Is Ulta Cheaper Than Sephora

Is Ulta Cheaper Than Sephora?

The world of cosmetics and beauty products can be overwhelming, especially when you’re on a budget. As two of the most popular beauty retailers in the United States, Ulta and Sephora provide a vast array of products that cater to every need and preference. But which is cheaper and offers better value for your money?

Before we delve into that question, let’s first look at the key differences between the two stores.

Ulta Beauty

Ulta is a beauty retailer that offers a wide range of products, including makeup, skincare, hair care, and fragrance. It also has salon services in-store, such as haircuts, coloring, and waxing. Ulta has over 1,200 stores across the US and is known for its affordability and its mixture of high-end and drugstore brands.


Sephora is another beauty retailer that specializes in makeup, skincare, hair care, and fragrance. It has a larger focus on high-end and luxury brands, such as Chanel, Dior, and YSL. Sephora has over 500 stores in the US, and like Ulta, it has an online presence.

Now, let’s get back to the question at hand: Is Ulta cheaper than Sephora?

The answer is not straightforward as it depends on what products you’re looking at and what brands you prefer. However, we can break it down to specific categories to see which store offers a better value for your money.


When it comes to makeup, Ulta is generally cheaper than Sephora. Ulta offers a wider range of drugstore brands, such as NYX, Maybelline, and L’Oréal, which are more affordable than the high-end brands carried by Sephora. Additionally, Ulta has its own line of makeup, which is often cheaper than other brands.

However, Sephora offers a broader range of luxury makeup brands, such as Tom Ford, Giorgio Armani, and Charlotte Tilbury, which are not available at Ulta. Sephora also has a higher loyalty program, which provides opportunities for discounts, free samples, and exclusive products.


Sephora offers a wider range of skincare products, particularly in the luxury and high-end segment. If you’re looking for products from brands like La Mer, Drunk Elephant, or Sunday Riley, Sephora is the place to go. However, if you’re on a budget, Ulta has a broader range of affordable skincare brands.

Hair Care

For haircare, Ulta is considerably cheaper than Sephora. Ulta offers a wide range of affordable haircare brands, such as OGX, Herbal Essences, and TRESemmé. Additionally, Ulta offers salon services, which Sephora does not provide.


Both stores offer a vast array of fragrance brands, from affordable drugstore options to luxury high-end scents. Ulta, however, is generally cheaper and offers more discounts, particularly during sales events.

Overall, it ultimately depends on what products and brands you’re looking for. If you’re on a budget, Ulta may be the better option as it has a more extensive range of affordable products, particularly in hair care and makeup. If you’re looking for high-end and luxury brands, Sephora is the better choice.

However, it’s essential to take advantage of both stores’ loyalty programs, as they provide opportunities for discounts, free products, and exclusive offers.

In conclusion, both Sephora and Ulta are excellent stores for beauty products, but to answer our initial question, Ulta is generally cheaper than Sephora, particularly in makeup and hair care. However, Sephora offers a more extensive range of high-end and luxury brands. Always consider your budget, preferences, and the product range when choosing the store that works best for you.