Is Nike And Jordan The Same Thing

Nike and Jordan are two of the most popular brands in the world of sports and fashion. Both have a significant place in the sneaker culture and have made an enormous impact in the sneaker world. From basketball to everyday wear, their sneakers have become a symbol of status and style.

However, there is a common misconception that Nike and Jordan are the same thing. To some extent it is true as Jordan is a subsidiary brand of Nike but they are not the same thing. This article will explore the relationship between the two brands and the differences between them.


Nike, founded in 1964 by Phil Knight and Bill Bowerman, is a sportswear and equipment company that designs, develops, manufactures and sells some of the most popular shoes and apparel in the world. Nike has an extensive product line that includes everything from soccer cleats to golf shoes to running shoes. Nike is the parent company of Jordan.

Nike’s unmistakable swoosh logo is recognised worldwide and is a symbol of quality and innovation. The company’s commitment to producing high-quality products has made it a favourite of athletes and non-athletes alike.

Nike has collaborations with many famous athletes like Michael Jordan, Kobe Bryant, and Cristiano Ronaldo, which has led to the creation of some of the most iconic shoes and apparel.


Jordan is a subsidiary of Nike that was founded by Michael Jordan in 1984. This brand is inspired by Michael Jordan’s legacy as a basketball player and is a tribute to his greatness. The brand’s philosophy is to provide high-quality sneakers that are designed specifically for basketball players.

Air Jordans are the most popular sneakers by the Jordan brand. Over the years, this brand has produced some of the most iconic sneakers in history. Each new release of Air Jordans is met with excitement and anticipation by sneaker enthusiasts worldwide.

Despite being a subsidiary brand of Nike, Jordan operates as a separate brand with its own design team that operates independently from Nike.

The Differences Between Nike and Jordan

To understand the difference between Nike and Jordan, it is important to understand that Nike is the parent company of Jordan. While Jordan operates as a separate brand with its own design team, it is still ultimately owned by Nike.

Nike has an extensive product line of sports shoes and apparel, whereas Jordan focuses exclusively on basketball footwear. Jordan does, however, also offer apparel for basketball players.

The pricing of Nike and Jordan products also varies. Jordan is generally more expensive than Nike due to its exclusivity and, arguably, its greater brand value. This value has been built over the years due to Michael Jordan’s legacy as a basketball player and the legendary status of Air Jordans.


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– Nike
– Jordan
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– Apparel
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– Michael Jordan
– Phil Knight
– Bill Bowerman
– Swoosh logo
– Legacy
– Collaboration
– Iconic
– Exclusivity
– Brand value


In summary, while Jordan is a subsidiary of Nike, the two brands cannot be considered the same thing. Nike is a well-established sportswear and equipment company with an extensive product line, while Jordan, although under the Nike wing, focuses solely on the design and production of basketball footwear. Both Nike and Jordan have contributed significantly to the sneaker world, and their products are highly sought after by sneaker enthusiasts worldwide.