As businesses continue to grow, customer data becomes even more essential. Customer data helps businesses deliver a personalized customer experience, understand their customer’s needs, and stay ahead of their competition. One of the most common concepts that businesses use to validate this data is the difference between “confirmed” and “verified” data. In this article, we will explore these terms, highlight their differences and similarities, and provide a comprehensive FAQ section at the end.
What is Confirmed Data?
Confirmed data is customer data that has been confirmed but can not be considered 100% accurate. Confirmed data may be obtained through a variety of methods such as surveys, phone calls, and online interactions. Confirmed data is the data that the customer provides to the business themselves, and the business has not yet verified it.
For example, a customer may sign up for a newsletter, providing their email address. The business confirms the email address through an automated message sent to the customer’s provided email address. On confirmation, the customer’s email address is considered confirmed data. However, this data is not yet verified as the business has not yet done the necessary checks to confirm the email address belongs to the person it claims to belong to.
What is Verified Data?
Verified data is customer data that has undergone checks to ensure its accuracy. Verification ensures that customer data is 100% accurate by making use of third-party verification providers. Some verification providers will match the customers’ details against public records databases or other data sources.
For example, if a customer provides a mailing address, the mailing address can be verified by a third-party provider to ensure that it matches current postal service records. Once the address has been verified, it is accurate and is considered verified data.
Confirmed vs. Verified Data: What is the Difference?
The main difference between confirmed and verified data is the accuracy. While confirmed data is useful, it is not always 100% accurate. In contrast, verified data is precise, ensuring the data is correct and belongs to the person it claims to be. In summary, confirmed data has undergone some confirmation procedures, while verified data has gone through an exhaustive process to ensure its accuracy.
Why is Verification Greater than Confirmation?
Verification of customer data is critical for several reasons. Firstly, verified data ensures that the business targets the right audience by eliminating duplicates, incorrect data, or non-existent data. Secondly, verified data saves a company time and money, allowing them to focus their resources on their business’s core operations rather than worrying about incorrect data. Finally, verified data is essential for any regulatory and compliance requirements.
For example, businesses are subject to data protection laws that require businesses to collect and store customer data safely. In addition, new anti-fraud laws have been introduced to protect consumers from fraudulent activities, making verification of customer data an essential process.
Can Verification Be Helpful in Marketing?
Marketing and sales teams benefit significantly from verified data. Verified data can help businesses create more targeted marketing campaigns based on accurate data, resulting in better conversion rates. Similarly, sales teams can use verified data to create targeted outreach programs, resulting in higher-quality leads that convert at a higher rate.
FAQs
What is the difference between confirmed and verified data?
Confirmed data has undergone some confirmation procedures, while verified data has gone through an exhaustive process to ensure its accuracy.
Why is verified data more important than confirmed data?
Verified data ensures that businesses target the right audience by eliminating duplicates, incorrect data, or non-existent data. Verified data saves a company time and money, allowing them to focus their resources on their business’s core operations rather than worrying about incorrect data. Finally, verified data is essential for any regulatory and compliance requirements.
Can verification be helpful in marketing?
Verified data can help businesses create more targeted marketing campaigns based on accurate data, resulting in better conversion rates.
What are some verification providers?
Some of the most common third-party verification providers include Whitepages Pro, Experian, and Neustar.
Summary
In conclusion, verified data is critical for businesses looking to create personalized customer experiences, tailor marketing campaigns to specific target audiences, and stay ahead of the competition. While confirmed data is useful, it is not always accurate. Using third-party verification providers ensures the data’s accuracy, saving businesses time and money while ensuring they are compliant with regulatory and compliance requirements.