Being Cute

Being Cute – The Science behind Adorable

Who doesn’t love cute animals, babies, or even adult humans? Cuteness is a universal attribute that evokes positive emotions from people. It’s an instant mood booster and can bring a smile to anyone’s face. But what exactly makes something cute, and why do we find it so attractive? In this article, we’ll explore the science behind cuteness and what factors determine its appeal.

What is Cutness?

Cuteness is a set of physical and behavioral attributes that trigger a positive response from people. It’s characterized by features such as big eyes, small noses, chubby cheeks, round faces, and playful behavior. Anything that looks innocent, vulnerable, and harmless can be considered cute. Cute animals, in particular, are immensely popular, from puppies, kittens, and bunnies to pandas, bears, and hedgehogs.

Why Do We Find Cute Things Attractive?

The human brain is wired to recognize and respond to cute things. Research shows that when we see something cute, there’s a surge of dopamine in our brain, a neurotransmitter that regulates pleasure and reward. This reaction is often described as the ‘aww’ factor, and it’s a powerful motivator for social bonding.

Cute things also trigger our instinctual nurturing response. Our brain releases oxytocin, a hormone that promotes maternal and paternal behavior. This is why we feel a sudden urge to protect and care for cute animals or babies. It’s a primal instinct that goes back to our evolutionary history.

Factors that Determine Cuteness

So, what makes something cute? There are several factors at play, from physical features to behavioral traits. Here are some of the key elements that contribute to cuteness.

Large Eyes

One of the most noticeable features of cute animals and babies is their large eyes. Big eyes have been dubbed the ‘window to the soul,’ and they evoke a sense of innocence and vulnerability. Research shows that humans are attracted to eyes because they reveal a lot about a person’s emotions and intentions. When the eyes are rounder, bigger, and further apart, they create a more adorable look.

Small Nose and Mouth

Another feature of cuteness is a small nose and mouth. These features create a more proportionate face and make it look more juvenile. We associate these traits with babies, who have underdeveloped facial features. This feature is also known as ‘baby schema,’ a set of infant-like features that trigger nurturing behavior.

Chubby Cheeks

Chubby cheeks are another aspect of cuteness. Slightly plump cheeks create a more youthful appearance and make the face appear softer and rounder. This feature is particularly desirable in babies, as we associate it with healthy development.

Playful Behavior

Behavioral traits also contribute to cuteness. Playful and curious behavior can create a sense of innocence and wonder that appeals to us. Puppies, for instance, are often seen as adorable because of their playful nature.

Relevance of Cuteness in Pop Culture

Cuteness has become an integral part of popular culture. From cartoons and movies to ads and branding, cuteness is a go-to marketing tactic. Brands like Disney, Hello Kitty, and Pikachu have made billions by leveraging cuteness in their products. Advertisers use cute animals and babies to sell everything from diapers to insurance.

The ‘Kawaii’ culture in Japan is a prime example of how cuteness has become a cultural phenomenon. Kawaii, which translates to ‘cute’ in Japanese, is an aesthetic that emphasizes cuteness in fashion, art, and everyday life. It’s a way of expressing positivity and a rejection of the harshness of reality.


In conclusion, cuteness is a powerful force that triggers positive emotions and social bonding. It’s a set of physical and behavioral attributes that make us feel protective and nurturing. The science of cuteness goes beyond mere aesthetics and has a deep-rooted evolutional history. Whether it’s a meowing kitten, a waddling penguin, or a chubby infant, cuteness is a universal language that transcends culture and language. So go ahead, embrace your inner ‘aww’ factor, and enjoy the cuteness around you.